Marketing Strategies Essay Example | Topics and Well Written Essays - 500 words - 70

Marketing Strategies - Essay Example Next success opportunity is the legality of meat importation to the U.S. Apparently, Ruth Chris restaurant model only uses USDA Prime beef and export them to target markets in different countries. The marketing group is currently finding favor in Australia market. Customers from Australia market share a high standard of the US thus becoming a potential market for Ruth’s restaurant. The highly populated urban area serves a better place for business prosperity. High population creates a pool of potential buyers of beef. Disposable income of an extremely populated area facilitates growth and expansion of the market. The marketing team has to ascertain the rate of responsiveness of people towards beef eating. Other criteria Ruth should have considered in conquering new markets include pricing strategies. Affordable and attractive prices may help in hedging out competitors. Embracing product differentiation by improving features, implementing innovations during the manufacturing process will assist in penetrating new markets. The riskiest option is Diversification model. Diversification model involves new kind of restaurants in new markets (Kupetz & Apont, 2006). A new market has various challenges as the products may fail to diffuse. Customers who express utmost loyalty to specific brands may not quickly adapt to new products introduced in new markets. There are series of a cost associated with the development of new products such as promotion and other overhead fees. Initiating a new product in the green market is likely to fail because of competition and more costs. The most risk-averse is penetration model where existing products sell in the same market. Products have loyal buyers thus a reduction of costs such as promotional fees and other marketing related costs.  Ã‚  

Tourism Product in Ambleside Research Proposal Example | Topics and Well Written Essays - 2000 words

Tourism Product in Ambleside - Research Proposal Example Differences in attitudes have been examined according to degree of tourism development (Long, Perdue and Allen 1990), level of an individual's involvement in the tourism industry (Smith and Krannich 1998), maturity of destination (Sheldon and Abenoja 2001), type of tourism development in both the U.S. and abroad (Carlsen, 1999; Ryan and Montgomery 1998), and specific to one major event (Wall 1990). A number of small-scale studies have been conducted utilizing research from one to a few immunities (Andressen and Murphy 1986), but until recently there has been little research that examines a wide range of communities located within close proximity of each other in aggregate (Indirect and Vogt 2000). This study examined the attitudes toward tourism of residents in a dozen communities in Arizona, generally following the model developed by Perdue, Long, and Allen (1990) as part of their studies. . The research utilized social exchange theory as a foundation to formulate three research questions: 3) what variables contributed to support for tourism planning. ... 2) did the extent to which one benefited personally from tourism development impact perceived positive impacts of tourism, perceived negative impacts of tourism and support for additional tourism; and did the extent to which one benefited personally from tourism development, perceived positive impacts of tourism, and perceived negative impacts of tourism affect support for additional tourism; and 3) what variables contributed to support for tourism planning. The attitudes of that the residents hold towards tourism and perceptions of its impact on community life must be continually accessed.". (Allen et al. 1988) Methodology: Part Two: It has been established that the objective for this study is to obtain in-depth perceptions of tourism on the residents of Ambleside Lake District because the success of tourism depends upon the perceptions of the residents. The best methodology to meet these objectives is that primary data collection will be collected in the form of a Postal questionnaire of around 100 applicants from the Amber Side Lake district. Mail surveys are a cost effective method of gathering information. (Kaiser and Helber 1978) They cost a little less than telephone interviews, however, they take over twice as long to complete (eight to twelve weeks)." Because there is no interviewer, there is no possibility of interviewer bias. The main disadvantage is the inability to probe respondents for more detailed information.' (Kelly 1992 p 51) Although Email questionnaires are an option it has been decided that this method will not be used. The reason is Email and internet surveys are relatively new and little is known about the effect of sampling bias